A boost saves end-of-month occupancy.

Yuki runs a boutique 6-room ryokan in Tokyo's Yanaka district. It's the 24th of the month. Occupancy for the last week is 38% — vacant rooms cost money but earn nothing.

One tap: "Boost listing — Tokyo, 7 days, $50". Her ryokan now appears in the top 3 results for "Tokyo + dates 26–30" until the end of the month. By the 28th, occupancy is at 92%.