A guest video goes viral.

Hiro runs a machiya guest house in Kyoto's Gion district. After a 3-night stay, a guest records a 40-second video posted to the Live Wall — autumn maple leaves outside the shoji windows, the cat curled on tatami, Hiro pouring matcha.

540,000 views in 6 days. Hiro's listing receives 2,800 new wishlist saves and 47 booking inquiries in the same week. He's booked solid for the next 4 months.