Petros runs sunset sailing tours from Santorini's old port. On commission-based aggregator platforms he pays 25% commission — and competes with 30 other operators on the same marketplace.
His tours now appear on every Santorini hotel and rental page — "What's Around" — to people who have already booked accommodation. These customers are 9× more likely to buy a tour than a random aggregator browser. Conversion rate: 11%.
